helping women to
never fail
at fitness again
We Help Women Who Have Tried Multiple Fitness Routines With Little To No Success, To Never Fail At Fitness Again!
Need Proof?
2000+ SUCCESS STORIES AND COUNTING

Space Is Extremely Limited, Book Now To Reserve Your Spot

Check Out These Amazing Fitness Journeys!

Meet Megan!

 Megan lost 30 lbs in 90 days


“Two of my least favorite things were selfies and department store dressing rooms. I didn’t even like clothes shopping because it’s immediately exhausting to find out the department store doesn’t carry your size and you’re dragging your smaller friends through the plus sizes (which is ALWAYS next to maternity). Then you get to tell a customer service person how many clothes you’ve picked out and they get to count how many you’re too fat for when you bring them back. It’s a nightmare. Today, after 3 months and 30 lbs pounds down, I walked into Target in size 20 jeans, pulled on a size 16, and they are comfortable! Like in a “these are my pants” kinda fit. I haven’t been a size 16 since I was a sophomore in high school. For the first time in, well, ever I can cry happy tears in a dressing room. “ -Megan

Meet Courney!

Courtney lost 5 pant sizes in 90 days


“For a long time I went to food for comfort, I was gaining weight and battling health problems. I lost 5 pant sizes in 90 days but most importantly, I gained confidence and strength that I never had before. GoTRIBE and 90Fit has forever changed my life and I now have a new way of living life.” – Courtney

Meet Martha!

 Martha lost 20+ lbs and 5% body fat


“I didn’t feel healthy, I had picked up habits of eating and drinking whatever I wanted and at the end of the day, how insecure I felt. I had seen other people join and get results, so I decided to give it a try. I’ve lost over 20+ pounds, 5+% body fat, am the smallest yet strongest I’ve ever been and completed my first half and full marathons!” – Martha

Featured In

If You Have Experienced Any Of The Following, This Program Is For You

❌If you’ve found yourself not succeeding at every fitness attempt you’ve made
❌If you’ve lacked the emotional control and education for your fitness goals
❌If you compare yourself with others that are smaller than you, or appear to have it all together
❌If you find trouble being compassionate with yourself 
❌If you fear not being good or attractive enough
❌If you fear being alone
❌If you fear failing at fitness again
✅If you desire to feel comfortable and confident in your skin 
✅If you desire a STRONG mind as well as a STRONG body
✅If you’d like to find happiness and courage in your career 
✅If you’d like to hit your fitness goals and sustain them easily 

A Tough Pill To Swallow


Around 80% of people fail at their fitness goals around the first 90 days due to the immensely complicated nature of the human body and mind.

A Proven Solution For Every Body


We have A 90% success rate among people who have tried multiple fitness routines in the past with little to no success! 
  • You will learn about yourself and how to avoid unsuccessful attempts at weight loss.
  • You will accelerate through the hardest energy consuming phase of fitness and move into a more sustainable phase faster. 
  • You can finally get rid of negative self talk.
  • ​You will take control of your life.

Our Core Values


We believe our extensive research and successful processes should be shared publicly to everyone, whether or not you’ve decided to work with us yet. Keep scrolling to find out how you can overcome all obstacles in your life and never fail at fitness again.

But First, Who Is 90Fit?!

Glad You Asked! In A Nutshell...

 
In 2014 we built a few fitness studios in Los Angeles called GoTRIBE 

 
Our members got incredible results

 
We figured we could make our programs more accessible to the world using technology

For less than 4% of the regular price.

Now People From Everywhere Get To Enjoy Our Programs!

Meet The 90Fit Tribe!

Chris Hodges

Founder and CEO
I’ve been a touring and studio musician and fitness pro for over 15 years. I created GoTRIBE in response to my own personal weight loss/mental health journey and the failing, impersonal and downright immoral fitness industry that takes advantage of people who are searching for answers. After being a part of corporate fitness and watching tens of thousands of people throw away precious time, money and energy on “impersonal/immoral” personal training practices, I decided to start his own brand of fitness. The tagline: “Results Through Relationships” 

After opening 3 GoTRIBE fitness studio locations along with winning an award from the city of Los Angeles for small business of the year, I turned my attention to fitness data tracking technology and On Demand fitness services to enhance and scale the success people were finding with GoTRIBE. In 2019 I launched 90Fit, an affordable app version of GoTRIBE, and can be seen in Forbes Magazine, Small Business Administration success stories of the year and many more publications discussing his success bringing the “personal” back to fitness. 

Juliana Sigthorsdottir

Customer Satisfaction Manager 
For years I’ve struggled with anxiety, stress, and self worth. I would use fitness as a punishment for what I ate or how I felt. My weight would fluctuate and I would feel shame about the way I looked so I would hit the treadmill and eat nothing but greens. Of course this didn’t last very long and the anxiety of not being good enough to stick to a routine would settle in and I would reach for the foods that would trigger the happy feeling even if it was for a short time. This yo-yo way of workouts and nutrition kept my stress and anxiety levels at a high. Then came the frustration of the stubborn belly fat not leaving, living in a constant state of anxiety, and fatigue from the daily stress. Even though I was already a trainer and had helped many people while working in corporate fitness, things still didn’t sit right. I was working in a culture of shame and guilt. I didn’t truly discover what health and fitness could be until I started working for GoTRIBE. 

GoTRIBE looks at people as human beings with struggles and not just a number. This is a place of love and belonging. With building positive relationships to the methodology of fitness and nutrition the results came! You build a positive relationship with food, the style of workouts that work best for you. I gave myself a goal of trying this for a solid 90 days because I was also preparing for an obstacle course race. Putting in the time and energy into this methodology I was able to finally dial in my goals and focus! I dropped 2 pant sizes going from a 8 to a size 6! The pounds melted off and I’m now at 155 and went from 27 percent body fat down to 20 percent and I could finally see those abs! My anxiety and stress has leveled out and I don’t have those exhausted days anymore. 

By going through this journey it has helped me understand this road from a client’s perspective. I know how hard this can be. I know the daily struggle of feeling shame when you look in the mirror when putting on those jeans. I know the self doubt. My stress and anxiety is now under control and I have been able to grow from a trainer, to a single studio manager, to running 3 studios as an area manager, and now while still running 3 locations to being able to ensure your results with 90FIT! As the Client Success Manager it’s my job to ensure you achieve success! 

Karlos Galvan

GoTRIBE Studio Owner
 struggled for a long time feeling like I was overweight, didn’t feel healthy and made up for the lack of confidence with my personality. I have worked in the fitness industry since I was 18 and I was selling memberships to other and helping them achieve their goals. The problem was, I wasn’t achieving my goals, I wasn’t confident enough and disciplined enough to stick to a program. I always focused on quick fixes without sustainable results. I would gain more weight and feel more off by the day. I was stressed, ate out a lot and wasn’t paying attention to what I put into my body. I would hide in a shirt one size too big or sweatshirts because to me that’s what made me the most comfortable and secure. At my heaviest I was 270. I developed a hiatal hernia which wouldn’t allow me to keep food down. This was caused by stress and weight gain. I was so sick at one point that I was afraid I had cancer or another serious disease. All I could literally keep down was brown rice and chicken. I had to completely change my eating habits, what I drank and most importantly my outlook on my personal goals. I would ask myself. How have I allowed myself to look and feel this way when all day everyday i’m selling a belief to others to start their personal fitness story? I would sit in my car and just cry, why can’t I do this for myself? 

I finally decided to take control of my life instead of letting these bad habits control me. I started working out during my lunch breaks on my own, then started using a heart rate monitor to track results which led to personal training. I worked out with my trainer 4x per week and 1x on my own. My stress and anxiety went away, my weight went down and most importantly my sense of belonging came back. I now was able to genuinely educate others on what i’m doing to get results, how it has helped me and why I did it. Ironically it helped me execrate my career and change more lives in the gym. I finally had control of my life again, I ate better, I worked out more and most importantly I was able to sleep so much better. This truly helped me relate and better understand what looks like. I am the client. I was able to go from 270 to 215 lbs. I now maintain a weight of 220-223 and I’ve never been more confident. I now truly understand what feeling good is about. My journey has not only helped me personally but also helped me live my dream come true and becoming a fitness studio owner. My weight loss journey became life changing.


without further ado

Here Are The 4 Steps To Never Fail At Fitness Again

Step 1: Create a Positive Environment For a Positive Mentality

Old Way

Rely on TV, the internet, social media and friends for positive reinforcement before addressing your personality traits and behaviors. 


Old Result

If you’re seeking help from outside sources before understanding yourself, why you respond or react in certain ways, your own behaviors etc… You’ll never gain control over your mind, thus you’ve made it significantly harder on yourself to lose weight and keep it off. Never understanding who you are and your needs leads to an ineffective or non-existent support system. Joseph J. Luciani, a Ph.D and clinical psychologist in private practice for almost four decades reports to US News that “outside-in solutions such as dieting, joining gyms and so on are doomed to fail because you’ve done nothing to enhance your capacity to either sustain motivation or handle the inevitable stress and discomfort involved in change.”
New Way

Personality and love language is key to creating a customized positive environment around you


New Result 

Understanding the why behind what’s happening reduces mental stress and increases self confidence while teaching life long processes to keep the weight off. The way you understand the why is by understanding YOU. 
Incorporating Your Love Language and Personality in Your Fitness Program Drastically Increases Your Success Rate!

Step 2: Get a Dedicated, On-Demand Coach That Can Provide You Resources Throughout The Week

Old Way

Hire a “shame selling” trainer that provides zero “outside” help. The old way involves hiring an expensive personal trainer at your local gym. What comes next is what we call “Shame Selling”. This is where your trainer puts you on a scale to assess how much weight you need to lose and how many sessions to sell you. They will say something like “Well, it looks like you are 30 lbs overweight. If you train with me 2x a week you can expect to lose 2 lbs per week with me. So you need to buy 30 sessions at $100 per session. How would you like to pay?”


Old Result

No outside help = no outside results. Your workouts are probably fantastic. You work hard during the sessions and you feel that “push” is exactly what you need. But if you’re on your own for the other 5 days with zero guidance or accountability, you either never hit the goals you’ve set for yourself, or if you’re one of the top % that actually hits your goals, it takes 10x longer than it has to. The CDC recommends exercising a minimum 30 minutes a day 5 days a week. This is the bare minimum. If you’ve purchased $3,000 worth of sessions and you workout 2x a week with your trainer, you’re still not even hitting the CDC minimum recommendation, much less an efficient weight loss goal. 
New Way

Hire a coach with additional 24/7 resources. Workouts with a trainer are amazing, keep that going. You just need to add additional guided workout options and resources to the rest of your week so you can blow through the CDC recommendation and hit your goals faster. 


New Result 

Guided workouts throughout the entire week is key to losing weight and keeping it off. Get a plan that covers your entire week! There are 24 hours in a day, 168 hours in a week. A shame selling trainer of the past is with you for 2 of those hours, leaving you alone to your own devices for the rest of the 166 hours a week. Having accountability during the other 166 hours a week increases your chances of success. 

If used, weekly guided On Demand resources leaves very little room for failure. 
Having an On-Demand Coach + Weekly Guided Resources Helps You Stay Accountable

Step 3: Use a Phased Approach for Nutrition

Old Way

Do it on your own and crash diet. The old way is to be completely left alone to your own devices. Many trainers/coaches claim that nutrition “is not in the scope of their practice”, therefore they make vague recommendations and leave it at that. But you want to see quick results, so you turn to the new fad that is completely unrealistic to sustain and sometimes incredibly dangerous. 


Old Result

If you’re attempting this alone, the obvious result is that you fail at learning and maintaining proper nutrition and you fail at sustainable results. There is absolutely way too much temptation, stress and anxiety in life to have the self control to do this yourself, much less understanding the education behind this new crash diet your trying. This frequently leads to eating disorders and shame. 
New way

Phase yourself into healthy eating. The new way involves phasing yourself into healthy eating and nutrition education. You don’t have to learn and do it all overnight, that’s unrealistic. What you need is a 5 phase nutrition plan to ease you into proper and sustainable eating habits. Once you master one phase, move on to the next! 


New Result

Breaking down nutrition into phases allows more sustainable results. This allows you time for your body to adjust to the changes and knowledge + control.
Using Phases for Your Nutrition Allows Your Body Time to Adapt and Permanently Change for Sustainable Results

Step 4: Monitor Your Sleep & Stress Levels to Stay Consistent

Old Way

Sleep? Stress? What does that have to do with weight loss? Recovery (stress recovery) is something that’s largely been ignored in the health and fitness industry. There are few coaches, gyms and fitness pro’s looking at recovery as a necessary part of your weight loss.


Old Result

High blood pressure, pain, injury and chronic issues like migraines and tension headaches.The American Institute of Stress reports there are 4 major ways stress effects the body. It effects the Endocrine System (your body’s hormone/cortisol regulation system), your Respiratory System (meaning your cells don’t get enough oxygen), your Circulatory System (causing high blood pressure) and your Musculoskeletal System (tight muscles leading to pain, injury and chronic issues like migraines and tension headaches). So, if you, your coach or your gym is not addressing your recovery, your hormone regulation is probably off, you’re not getting enough oxygen to your body, you probably have high blood pressure, injuries and headaches as a result. 
New Way

Monitor, log your sleep/stress levels and adjust your fitness plan accordingly. This means if you’re not sleeping and overstressing, your body may be telling you to switch to a low intensity workout or yoga. If your body feels refreshed and ready to work, let’s get those high intensity workouts in! Overtraining is real, and it leads to the same results as undertraining. Hit maximum results faster by monitoring recovery. 


New Result

Recovery really ties the whole program together. If you can regulate your hormones through sleep and stress management, you’ll stress less. If you stress less, you make better food choices. If you make better food choices, you have enough energy to hit a really good workout, if you have the energy to hit a really good workout, you sleep better. And on and on the cycle goes, making it easier and faster for you to hit your goals.
Maintaining Healthy Sleep and Stress Levels Improves Your Decision-Making and Happiness

Now... There Are A Few Ways To Achive These Steps

Option 1: Work out with friends and hold each other accountable, and whereas we LOVE and encourage this, we would hate for you to rely solely on it due to: 

❌ Lack of structure and education in your group. Full of well intended love? Yes! Structured for a 90% success rate? No. 
❌ It’s very possible your friends are struggling with the same exact thing you are, leaving your support group without a leader or solutions. Again, VERY important to have a support group, but even more important to have an education, solutions driven leader.
❌ Your support system not holding you accountable to your goals. Friends typically have a hard time with this, especially if they’re dealing with their own issues. 

Option 2: Hire a trainer, hire a nutrition coach, buy a sleep/stress tracker and subscribe to a workout on demand app. 

❌ For starters, this is very difficult to manage all these people and platforms. It may end up causing the very stress you’re working so hard to eliminate, thus going against the exact thing you’re working for.
❌ It’s expensive. If you were to seek out all these people and platforms, it’s estimated a 3 month cost would be over $4,000.

Or... you can use the 90Fit app 

have personalized and professional coaching 

as well as guided and proven plans in place to achieve your fitness goals 

for less than 4% of the regular price.

Is 90Fit Is A Good Fit For You?  

❌If you’ve found yourself not succeeding at every fitness attempt you’ve made
❌If you’ve lacked the emotional control and education for your fitness goals
❌If you compare yourself with others that are smaller than you, or appear to have it all together
❌If you find trouble being compassionate with yourself 
❌If you fear not being good or attractive enough
❌If you fear being alone
❌If you fear failing at fitness again
✅If you desire to feel comfortable and confident in your skin 
✅If you desire a STRONG mind as well as a STRONG body
✅If you’d like to find happiness and courage in your career 
✅If you’d like to hit your fitness goals and sustain them easily 

If You Answered Yes To Any Of These Questions, We Can HELP

If these amazing women can do it...

you can too!

How It Works!

  • Access to your own personal health coach to help you create new and healthy habits! Yes, a real certified personal trainer is a click away to help guide your fitness journey 
  • ​Live Streaming Workouts from your favorite coaches! 
  • ​Access to On Demand workouts for every fitness level ranging from lifting and HIIT to stretching, yoga and strength training.
  • ​Weekly 10 minutes FaceTime meetings with your health coach! 
  • ​Nutrition, sleep and stress logging for you and your health coach to review and adjust to your life
  • ​Connect your wearable (including Apple Watch) to track calories burned. 
  • ​No contracts ever

PLANS AND OPTIONS!

90FIT HEALTH COACH MEETING 
$
125  FREE
FREE health coaching meeting with one of our certified personal trainers!
  • Free fitness questionnaire
  • Free 30 minute meeting to discuss plans and options
  • Free introduction to the 90Fit app!
  • Free resources and guides to get you started
90FIT PLATINUM
Call For Special Pricing
Monthly subscription, no contracts ever!
  • Free fitness questionnaire
  • Free 30 minute meeting to discuss plans and options
  • Free introduction to the 90Fit app!
  • Free resources and guides to get you started
  • Access to your own personal health coach to help you create new and healthy habits! Yes, a real certified personal trainer is a click away to help guide your fitness journey 
  • Live Streaming Workouts from your favorite coaches! 
  • Access to On Demand workouts for every fitness level ranging from lifting and HIIT to stretching, yoga and strength training.
  • Weekly 10 minutes FaceTime meetings with your health coach! 
  • Nutrition, sleep and stress logging for you and your health coach to review and adjust to your life
  • Connect your wearable (including Apple Watch) to track calories burned. 
  • No contracts ever

Because of the extensive and in-depth health and fitness services we provide, we can only offer 25 slots per month to ensure we keep quality as priority. Please make sure you act now or you may miss your spot in our program. 

Frequently Asked Questions

What if I fail again?

First off, failing is not that big of a deal. Whoever puts all their value into the fact that they have never failed, have truly never succeeded either. We aim to eliminate the stigma of “failure” by stripping it of its’ power, and informing the world that failure is ok. Failure is how we found the right solutions for success, and now we get to share them with the world to help change lives on a daily basis. That would have never happened if we never failed.

Secondly, mistakes DO NOT = failure. Our system allows for mistakes, slip-ups, backsliding, goofs etc… There is lots of room for error in our program… in fact, we encourage it! Let’s get crazy and try different things, we know our processes will stick if you are also open to finding what doesn’t work! It’s a journey, not a destination.

How do I know this is worth the money? 

It’s difficult to put a price tag on regaining energy for your family, confidence for a new job or mental/physical strength for the challenging times in your life. All I can tell you is that I’ve been on both sides of fitness: healthy and unhealthy. My life wouldn’t be what it is today if not for sustainable fitness practices that coincide with the demands of my life. 

How do I know I can trust you and your business?

Great question. I’ve walked into many gyms and watched many trainers on their phones ignoring their clients during a session. I’ve witnessed the “Shame Selling” first-hand. I’ve seen many fitness tech companies build amazing and flashy technology but provide zero human interaction or professional assistance. You know who loses in all scenarios? You. I wanted to create something that solved a problem for YOU, then I was able to work backwards to figure out how to provide it successfully. Before investing into any product or service always look at the motivations, intentions and actions of their core team. That should provide you the answer to your question. 

How do I know this is going to work for me?

Have you ever invested in a comprehensive, wholistic health and wellness plan that addressed Mindset, Movement, Nutrition and Recovery PLUS gave you the personal coaching and encouragement throughout the process? Have you ever subscribed to a fitness plan that aimed at accelerating you through the hardest phase of fitness faster so the same exact work is so easy it’s almost subconscious? If the answer is no, then we may have found the reason why you’re skeptical and why past fads didn’t work. It’s good to be skeptical, but also know that unless you attack your fitness goals from all these angles, your chances of success dramatically drop. People at GoTRIBE and 90Fit who make it out of the cognitive phase of fitness and into the autonomous phase using our program typically have a 90% success rate. That really beats the hell out of the 80% failure rate that currently exists in the world’s efforts for change. 
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